The department oversees a range of policies and guidelines that help ensure the South Australian Government effectively communicates with the community.
Alongside legislation, regulation and taxation, communication is one of the four main levers of policy delivery. Communications seek to understand, inform, create dialogue with, and influence the citizen, so that trust, respect and confidence are built; policy and service development is better informed; outcomes are more consistently delivered; and a stronger society is built.
Guidelines, policies and templates
To ensure the community is effectively engaged on government policies and initiatives, all marketing communications activities must comply with relevant government guidelines, policies and approval processes.
Communications and marketing
Media Panel Resources
The Government of South Australia has a new Master Media Scheme effective from 31 March 2019. Wavemaker, Carat and Reprise (known as the Media Panel) are the media agencies appointed to the Scheme. Templates for briefing the Media Panel, secondary procurement and Media Panel Rules of Engagement are found below:
This DPC Circular has been updated in line with the requirements for the new Master Media Scheme.
This document outlines the operating rules of the Media Panel, secondary procurement processes and provides media agency contact details.
This is a mandatory template required to be completed to brief agencies on the Media Panel.
This document provides information on Functional Advertising and the booking portal WM Online.
This template can be used for procurements, under the Master Media Scheme valued greater than $33,000 inc GST, to assist with evaluating Media Panel proposals and seek approval of the outcome, prior to appointing a Media Agency.
This template can be used for procurements, under the Master Media Scheme valued at greater than $550,000 inc GST, to seek approval of the proposed project prior to briefing the Media Panel.
This template for a Customer Order can be used to accept the quote and confirm deliverables with the appointed Media Agency.
For access to GOSA and State Brand logos and artwork, please see your Director of Communications.
Professional development opportunities
As a direct benefit of the Master Media Scheme, complimentary professional development sessions have developed by the Media Panel, in conjunction with DPC Communications. Sessions are available to all government marketing, communications, engagement and recruitment staff. Upcoming sessions and links to registrations can be viewed in the professional development calendar.
Government marketing communications expenditure
Refer to the Whole of Government Marketing Communications Expenditure page.
Contact the department for matters relating to South Australian Government communications, marketing and branding.
Departmental media enquiries: email@example.com
Departmental media enquiries: 0407 743 068
If you are deaf, or have a hearing or speech impairment, please contact us through:
- National Relay Service (Speak and Listen) call 1300 555 727
- National Relay Service (TTY users) call 133 677
- Internet Relay users can connect to the National Relay Service.
If English is not your preferred language, please contact the Interpreting and Translating Centre on 1800 280 203 and ask to speak with the Department of the Premier and Cabinet. Please tell us if you would prefer to speak to an Aboriginal person.
Complaints and feedback
We understand that mistakes happen despite our best efforts - make a complaint or provide feedback.
Monday to Friday 8.45am – 5.00pm excluding public holidays
State Administration Centre
200 Victoria Square
Adelaide SA 5000
GPO Box 2343
Adelaide SA 5001