The inaugural flight of China Southern Airlines landed at Adelaide Airport this morning, heralding a massive boost to South Australia’s visitor economy.

The flight is the State’s first direct service from mainland China, with three weekly flights operating between Guangzhou and Adelaide on an Airbus A330-200.

The service is expected to inject an annual $23.4 million dollars into South Australia’s record visitor economy.

China Southern Airlines President, Mr Tan Wangeng, led a delegation to Adelaide on the maiden flight, recognising the growing commercial and tourism opportunities between Guangzhou and Adelaide.

Adelaide Airport Managing Director Mark Young said this new service creates significant inbound and outbound tourism opportunities as well as attractive export links into one of China’s largest cities.

“It also links Adelaide with China Southern’s Canton Route into Europe and the UK via its Guangzhou hub.”

“We’re aware that there is strong demand from Chinese visitors for experiences that Adelaide and South Australia have to offer. The service will also connect the significant number of friends and families who live in the two regions.”

Chinese visitors currently contribute $240 million to the visitor economy with a target set for $450 million by 2020.