The Government of South Australia maintains a UK and European office in London, headed by the Agent-General for South Australia, Bill Muirhead AM.

Greater Adelaide, South Australia.

The Office of the Agent-General works to increase awareness of South Australia and drive preference for the state as a destination of choice for foreign investment, migration, study and tourism, as well as being a producer of premium food and wine.

The Office acts a single point of contact for the government to coordinate information, facilitate introductions and arrange site visits with the aim of establishing new businesses in South Australia.

The Office provides a number of services, including:

  • facilitating UK and European Foreign Direct Investment into South Australia
  • providing market knowledge, advice and connections across the UK and Europe to assist South Australian organisations and exporting companies
  • facilitating UK and European migration to South Australia through skilled, business, tourist and student migration programs
  • supporting expatriate South Australians in the UK and Europe and where appropriate, mobilising South Australians in support of the state’s development objectives.

Many of their services are offered free of charge, including its highly regarded Soft Landings program, which comprises a day of bespoke meetings with specialists in Australian property, legal, tax, recruitment and finance issues.

Visit to read about their success stories.


The Agent-General for South Australia
Australia Centre
Strand, London WC2B 4LG

Phone: +44 20 7520 9100
Fax: +44 20 7520 9119