The Government of South Australia is committed to providing all South Australians with information about its policies, services, programs and initiatives; as well as information on all matters that affect South Australians’ rights, benefits and obligations.
Conveying public value via marketing communications is regarded as integral to meeting this commitment to the community, and the government is constantly looking for ways to effectively engage with the community without compromising on quality or effectiveness.
All South Australian government departments and agencies are required to plan and book their media advertising through the Master Media Agency (MMA) arrangement.
The State Government’s annual media expenditure on advertising for 2016-17 was $34.1million (excl. GST). The six (6) year trend shows an ongoing decline since the base line year of 2011-12 of $1.1 million.